Tahoe Built Construction

This local builder has been creating amazing homes and custom add-ons for over 35 years in the Tahoe basin. Tahoe Built has earned a strong reputation for quality, integrity, and craftsmanship across a wide range of construction projects. Based in the Sierra Mountains and Lake Tahoe region, they have successfully constructed over 100 homes in a unique and challenging environment. They partner with the region’s best subcontractors, and ensure precision, efficiency, and excellence in every detail.

Journey

Before

After

Objective

Tahoe Built approached us to redesign their website and improve the overall performance of their online presence. While the company had an established reputation for building custom mountain homes in the Lake Tahoe region, their existing website lacked clarity, speed, and lead tracking capabilities.

We developed a plan designed to:

Attract more qualified homeowners interested in custom home construction in the Tahoe Basin.
Improve search engine visibility for construction and homebuilder related searches.
Create a clearer structure for services and project information.
Improve site speed, accessibility, and usability across devices.
Provide better insight into how visitors interact with the website and submit project inquiries.

Approach

Our team began by moving the website to a more reliable hosting environment and implementing a content delivery network (CDN) to significantly improve performance. We also optimized all images and technical assets to ensure faster load times across desktop and mobile devices.

From there, we focused on improving the overall structure and usability of the website:

We expanded the main services page into multiple subpages so each construction service could target its own SEO keywords and attract more organic search traffic.
We redesigned the page layouts to better balance photography, text, and calls-to-action. The new structure allows visitors to quickly understand Tahoe Built’s capabilities and explore their work.
We introduced clearer navigation and improved page hierarchy so homeowners could easily find information about custom homes, remodels, and construction services.
We built a custom quote request form that allows the company to better manage incoming project inquiries and qualify potential clients.
Accessibility improvements were also implemented to ensure the website is usable for visitors of all abilities.

Impact

The redesigned website now better reflects Tahoe Built’s reputation for quality craftsmanship and decades of experience building homes in the Sierra and Lake Tahoe region.

Visitors can easily browse services, explore project photography, and submit a quote request directly from the website. The new structure improves usability while highlighting the beauty and detail of Tahoe Built’s custom mountain homes.

The company now has greater visibility into website performance and lead activity, allowing them to better evaluate marketing efforts and respond quickly to new inquiries.