David Goldman Environmental Architecture

This environmental architecture firm brings over 35 years of expertise in crafting energy-efficient, healthy, and environmentally sensitive residential and commercial spaces in the Reno-Tahoe area. They concentrate on bringing together built and natural environments to create stunning designs that optimize natural resources, and harmonize with surroundings.

Journey

Before

After

Objective

David Goldman Environmental Architecture came to us to help them reinvigorate their brand and build a new website. We engineered a plan that would:

Attract and engage higher paying customers.
Highlight the beauty and environmental attributes of each project.
Make a great first impression at trade shows and with prospects.
Improve search engine rankings and user engagement.

Approach

Our team migrated the site from an aging server and gave it the technical speed boost it deserved.

From there, we got to work on designing a more intuitive user experience:

We simplified the menu from the three tiered dropdown to a single line navigation, emphasizing the core project areas of residential and commercial architecture.
We used a design that complements and supports the architectural style of the firm.
We added a Journal section that goes more in-depth on environmental architectural concepts and serves as a great landing page location for keyword-driven campaigns.
We added tracking pixels to give DGEA better insights into how users interact with the site.

We also made sure that their internal team could easily update the site without needing a developer. They simply add a post to the backend and it will appear in all the appropriate places on the site.

Impact

The firm is exceptionally pleased with the results:

The website now reflects the project variety and expertise of the firm without distracting technical floorplans.
The business card features a QR code which leads to a connect page on the site where visitors can connect via Instagram or download the contact card, thus bypassing the sometimes difficult handoff of contacts between different mobile OSes.
Visitors can easily navigate to projects that match their preference and contact the firm on every page.
Due to practical design and strategic SEO, traffic and engagement saw an immediate increase.

Results

Improved SEO and visibility within weeks of launch
Increase of Organic Traffic by 98%
Higher engagement, including more pageviews and longer time on site
Significant drop in bounce rate
Stronger storytelling through visuals and structure on project pages

Gallery

mobile connect landing page for architecture firm

business cards for david goldman environmental architecture

business card designs environmental architecture

This video scrolls through a number of ideas and iterations for the David Goldman Environmental Architecture firm logo and brand. The forms and meaning takes shape over time, with each step, confirming layouts and color choices until a final design system is established.