Managed company-wide UX and UI for the player rewards app, hotel property websites and third-party integrations. Redesigned profit areas of the websites and apps, such as sign-in, user registration, hotel room bookings, gift cards, concert tickets and spa treatments. These changes resulted in a 70% decrease in customer service requests and a 20% increase in traffic.
![atlantis casino ui ux mobile apps dashboard](https://blfriedman.com/wp-content/uploads/2022/09/mcri-featured-gray.jpg)
User Experience (UX) · UX Research/Analytics · Usability Engineering · User Interface (UI) · Front-End Development · Design Systems
Digital Key
This UX video depicts the viewpoint of a signed-in user from the user’s reservations page. This process allows the user to capture a digital key from the hotel management system and generate a unique token that can be used on a bluetooth enabled door lock.
This UX prototype also shows bluetooth error messages that might be encountered if the user isn’t close enough to the door.
![](https://blfriedman.com/wp-content/uploads/2023/02/mr-reg-flow-784x1024.jpg)
![style guides and color design systems](https://blfriedman.com/wp-content/uploads/2022/09/style-guide-anim-sm.gif)
User Registration Rebuild
Rebuilt the user registration system to improve the user sign-up experience.
The previous system had several flaws which prevented users that enrolled with a membership in the wrong order to be denied credentials.
The improved system lowered customer service issues by 70%, reducing strain on the company’s support personnel.
UX Case Study
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