Created the brand for Tahoe.com; product managed the website working closely with sales teams to drive advertising and business directory revenue; art directed the my Tahoe marketing campaign which generated an increase of 25% increase in traffic and a boost in ad buys.

my Tahoe Campaign

The my Tahoe ad campaign targeted San Francisco Bay Area tourists to Lake Tahoe.

It focused in on the close up “feel good” parts of Tahoe vacations taken by different personas. The ads featured the slightest movement to attract the reader’s eye.

On the landing page, users were given the opportunity to sign up and create their own unique social channel where they could save favorite businesses and create a custom itinerary.

Creative Direction · Product Management · Brand/ID · User Interface (UI) · UX Research/Analytics • Design Systems · Digital Advertising

The Tahoe.com homepage featured links to major site sections, blog posts, a booking engine, social media integration, and advertising opportunities.
Versions of the Tahoe.com logo. The green and yellow version utilized embedded sun rays referencing the area’s 300+ days of annual sunshine.