Website | Brand & Logo
This project was about creating a seamless and engaging online experience for both shoppers and store tenants for South Lake Tahoe’s largest shopping center. The website features a comprehensive store directory and an interactive store map, making it easy for visitors to find their favorite shops.
User Experience (UX) · Design Systems · Responsive Design · Creative Direction
The user-friendly interface ensures smooth navigation, while the contact information and parking details are readily accessible. We included information on free parking for customers and paid options for local attractions, catering to all types of visitors. We hired local professional photographer Lauren Lindley to make the candids and on-site photos really shine.
For the store tenants, we integrated a secure tenant login portal, providing easy access to essential resources. The end result is a modern, functional, and visually appealing website that truly enhances the overall shopping experience at Village Center South Lake Tahoe.
Custom Mobile Menu
The Village Center website features a custom mobile flyout menu for easy navigation of the site with search capability and tenant portal login.
Complete Shop Directory
The shop directory is a complete list of the shops at the shopping center, their locations and contact details. It is mobile-responsive and looks great on all devices.
Interactive Store Map
This interactive map makes it easy to find shops and learn about the parking layout.
Shop Detail
The shop detail page includes a shop logo, title, SEO description, contact details, social profiles and map links. Users can contact the shop or move to the next/previous shop or back to the directory.
Brand + Logo
Website | Brand & Logo
We chose a simple yet elegant sans-serif typeface for the shopping center that can be read well at many distances. The brand includes blue-ish hues that are taken from the lake and mountain scenery in the area. The A in Village Center becomes the prominent mark of a mountain, symbolic of this mountain town shopping plaza.
We created a design system that offers lots of flexibility in logo sizes, orientations and colors.
